This post is paid by and for the corporation of yellow is the color

You know it’s sad when it’s a wee bit before midnight and you haven’t even hit the half way mark for work. Alas, if only I had an extra hundred dollars to spend, I could hire a work-servant to do it for me! I could then spend my day blogging about which color line metro is my favorite (yellow still holds a fond place in my heart but green is coming up a quick second).
With my (slight) obsessive tendencies towards reading business magazines, I came across a
Red Herring article on the PayPerPost company. What is PayPerPost?

PayPerPost, a website that lets bloggers write reviews about advertisers, and get paid by those advertisers, said Tuesday it raised $7 million in a second-round led by prior investor Draper Fischer Jurvetson.

Before anyone gets all angry and Captain America on the issue. PayPerPost has a code of Blogger ethics. That’s right. To keep us all safe from ourselves and our tendencies towards lying and trickery.

Disclosure Badges

The Disclosure Badge example on this page is a representation of graphical icon that informs the reader that a particular piece of content is a sponsored post. Advertisers may request that you place these icons next to the appropriate content in your blog as a signal to your readers.
In-Post Text Based Disclosure

In the event that an advertiser does not request a Disclosure Badge you are free and encouraged to disclosure within the post itself via a text disclosure. Example of test disclosures include: This Post Sponsored by ACME, This Post Brought to you by AMCE, Thank you to my Sponsor ACME. Always thank the sponsor themselves, not PayPerPost.
Site Wide Disclosure Policy

You can choose to adopt a site wide policy that lets your readers know that you accept sponsored posts. This policy MUST be displayed in a prominent place that is easy for your readers to locate.

I’m all for it. Call me the lady for looking for ways to make legit money, but you have company A and they want to help companies B-X. So they source out the work for people willing to do it. Those people get paid for talking positively or negatively about said companies B-X. Masses who listen to those people either take it in or not. What’s the big deal? We have sales people hocking bad perfume and cheap watches in malls across America.

Looking at possible arguments, if companies B-X try to do illegal work, that is not the fault of company A. Also, if blogger is engaged in illegal activity and signed the ethics agreement, it could be fishy legally, but ethically, company A is not wrong (maybe if they were behind the illegal actions but we won’t go there yet).

Plus, with any quote that mentions Google right now, is so looking for some SEO action!

“We want to be the Google of consumer-generated advertising,” said PayPerPost CEO Ted Murphy.