A while ago, when I was looking for participants for a survey on user-generated content, I had a hell of a time finding people who actually upload videos. Well, turns out I’m not just a bad survey promoter: a new study has found that “upload rates at participatory cyberstops like YouTube and Flickr were well under 1 percent — 0.16 percent for video-sharing site YouTube and 0.2 percent for photo-sharing site Flickr.”
By and large, most visitors to participatory Web sites are watchers, maintained Randall C. Bennett, former lead blogger for DV Guru and founder of Tech Check Daily, a daily video podcast about technology.
As a rule of thumb, he estimated that about 1 percent of a site’s visitors are “creatives” — enthusiastic and frequent uploaders of site content; some 20 percent are “contributors” who might do some uploading and add comments and tags to a site’s content; and the rest of the visitors are just watchers.
• Biggest users of Wikipedia are 18- to 24-year-olds (25.89 percent) and 35- to 44-year-olds (25.53 percent), while most of the editing is done by those over 35
• Most YouTube visitors are 18- to 24-year-olds (30.55 percent), while most video is uploaded to the site by 35- to 44-year-olds (35.65 percent).