Looking for even more ways to avoid interaaction with the real world? Ning is a “meta-networking” site that allows users to create their own social networks for whatever they want to. On the front page of the site right now (I’m assuming it changes daily) are networks for something called the Brooklyn Art Project, the “Sick Puppies Network,” and the “One Tree Hill VIP Lounge.” Ning’s passion, they tell us, is “putting new social networks in the hands of anyone with a good idea.”
With Ning, your social network can be anything and for anyone. You start by choosing a combination of features (videos, blogs, photos, forums, etc.) from an ever-growing list of options. Then customize how it looks, decide if it’s public or private, add your brand logo if you have one, and enable the people on your network to create their own custom personal profile pages.
I read about this today on Cultureby, and my first thought was, oh, that’s kind of cool, because I think I’m kind of conditioned to think that about every new Web platform that gets introduced. But then one of the commenters asked, “what is the value?”
What is the value added here? What do people get out of this? Why does everyone keep joining these things? At a certain point, do you really gain anything from joining a newer/bigger/more-compartmentalized/whatever network? Or do you just spend more time out of your day checking out 13.5 million sites, with absolutely nothing added for belonging to more than one? It’s kind of like blogrolls — the more blogs I read, the more other blogs I get led to, and the more blogs I, in turn, add to my RSS reader. At this point, I just look at my massive list of feeds every morning and feel daunted. I resort to skimming just about everything. I was probably better informed about life, the world and the blogosphere when I only read 5 blogs total.
(Another commenter at Cultureby pointed out that everyone keeps talking about how there needs to be one giant aggregator, something where you can combine Flickr, YouTube, blogging platforms, Facebook, LinkedIn, your RSS reader, etc., but if we got to that place, “would the security issues freak us all out?”)