The BET is catching a lot of heat with its new, edgy, hip-hop heavy video campaign to promote literacy and black pride. I think it’s great and smart, to be honest.
And it’s a pretty bold move for a network that has had its fair share of criticism for perpetuating negative stereotypes. This video campaign takes these stereotypes, makes them larger than life, and then uses them to make its points.
I especially like the Lil Jon caricature when they start chanting “R-E-A-D-A-B-O-Ohhh-Kaaaay!”